Chevrolet Cherry Red (73413) Touch Up Paint

The Look

This color is a time capsule back to 1984, a year when Chevrolet dominated the road with bold, unapologetic tones. While it was used across various passenger cars and trucks, it feels most at home on a classic square-body C10 or a Caprice. It is a confident, pure red that lacks the orange or blue undertones found in modern palettes. Since your vehicle has been facing the elements for four decades, the original finish has likely transformed. You are likely dealing with some level of "chalking" or surface oxidation, so the color may appear slightly flatter or lighter than it did on the showroom floor.

Technical Details

This is a solid finish, meaning there are no metallic flakes or pearls hidden in the mix. While this makes it much easier to apply without worrying about the paint looking "mottled" or striped, it also means there is nowhere for imperfections to hide. Solid reds are notorious for fading under UV exposure, often shifting toward a pink or dull orange hue over time. Before you spray or dab Chevrolet Cherry Red (check for code 73413), you need to shake it for 60 seconds. Because this is a high-pigment solid, the heavy red tints tend to settle at the bottom of the container, and a thorough mix is the only way to ensure the shade is deep and rich rather than thin.

Best Practices

You can typically find your paint code on the Service Parts Identification sticker located inside the glove box, though it occasionally hides on the driver-side door jamb. When you are ready to begin, test the color on the included card to see how it stacks up against your current paint's age and patina. Apply the paint in thin, deliberate layers rather than trying to cover the damage in one heavy pass. Keep the container moving to ensure an even distribution, and allow plenty of drying time between each coat. If the surrounding paint is dull, a light polish of the area before you start will help the new color integrate with the old finish.