Chrysler Burnished Red Poly (E-7 (1974)) Touch Up Paint

The Look

Your car carries a specific mood from the mid-seventies, a time when Chrysler was moving toward a more sophisticated, executive style. This isn't a loud, bright racing red that screams for attention; it is a deep, toasted shade that feels right at home on the expansive sheet metal of a Newport or the sharp lines of a 1974 Charger. Since this was a primary choice for the all-new full-sized models of that year, your car represents the final era of the true American luxury cruiser. It has a grounded, earthy quality that looks its best when the sun catches the metallic depth just right.

Technical Details

This finish is a metallic, which means it relies on tiny flakes suspended in the paint to create that signature 1970s shimmer. Because these flakes have weight, they tend to sink or clump if the paint isn't handled correctly. If you apply the paint too heavily in one spot, you risk mottling-which looks like dark, uneven blotches or stripes where the metal particles have pooled together. This happens when the paint stays wet for too long on the surface, so it is important to work in several light layers rather than one heavy coat to keep the finish consistent.

Best Practices

Before you spray or dab Chrysler Burnished Red Poly (check for code E-7 (1974)), you need to shake it for at least 60 seconds to fully distribute those metallic flakes. You can usually find your paint code stamped on the metal fender tag located on the radiator support or the inner fender under the hood, though some models also listed it on a sticker in the driver's door jamb. Test the color on the included card first to ensure the flake and flow look correct. When you are ready to work, keep the container moving across the surface to prevent the paint from puddling. Give each layer enough drying time so the metallic particles set firmly before you apply the next coat.