Edsel Ember Red (C40) Touch Up Paint

The Look

This color is the visual heartbeat of the 1958 launch, an era defined by bold risks and the infamous horsecollar grille. Whether you are working on a Ranger or the top-line Citation, this red was designed to command attention. Since your Edsel has spent decades weathering the elements, you might notice the original finish looks muted or chalky. This pigment is deep and vibrant, intended to restore that mid-century optimism that made these cars a sensation when they first hit the showrooms.

Technical Details

This is a solid finish, which means you do not have to worry about metallic particles clumping or looking uneven. The benefit is a simpler application process and an easier match for your existing panels. The challenge with any solid red is the tendency to show every bit of road grime and every fingerprint. Red pigments also tend to fade if left in the sun for years, so keeping your car in a garage or under a cover after your repair will help maintain the depth of the finish.

Best Practices

Before you spray or dab Edsel Ember Red (check for code C40), you need to shake it for 60 seconds to ensure the heavy pigments are mixed. You can verify your color by checking the data plate riveted to the driver's side door pillar. Always test the color on the included card before you touch the car to see how the pigment lays down. When applying, keep the container moving to avoid puddles and give the paint plenty of drying time between thin layers to build the proper thickness.